1. How do Michael Simmons and Sheena Lindahl incorporate the Four Ps into a creative, effective, integrated marketing effort?
2. What is the product mix that Empact’s enterprises have developed?
3. How are its services delivered (through what channels)?
4. Discuss the company’s global marketing (check its Web sites, if necessary).
5. What was Empact’s first marketing effort?
6. What was the result of this effort?
7. How does Empact extend its brand?
SOLUTION
1. Simmons and Lindahl create high energy events that are customized depending on the audience and goals of the host institution. Depending on the budget, their events range from two to four hour events. Promotional materials are available to event organizers plus an Empact Director of Events supports with marketing and logistics.
Through their coordinated efforts, they create exciting seamless events.
2. The product mix includes: Empact showcases, summits, and guest authoring.
3. Its services are delivered through the Extreme Entrepreneurship Tour, networks, and social media.
4. But according to their website, 17,980+ people have been inspired by Empact on every continent in the world.
5. They tried marketing an entrepreneurial mindset books. One strategy included talking to groups of students when the schools purchased the books.
6. The result was Michael and Sheena realized that people would pay them to speak whether books were purchased. They realized that they could now charge for their speaking services.
7. Empact extends its brand by using a “family” branding approach by applying it to multiple projects including: showcases, Empact 100, Summits, and social media.